I ran into an acquaintance. This past year he published a book. It is on a good press, but not a top one for his field. His book has gotten some play in the media and he has done interviews, I've noticed in various media. So I asked him how this happened, because he is quiet and not much of a self-promoter. He said the press did it.
Well a few years ago my book came out on a "better" press and they did ZILCH. Now I am a little more established and understand the media better and could maybe do more myself. I don't begrudge this guy at all, but it makes me think that now that I have tenure I want to go with the press that does the most for me, and not the one that is #1 or #2 on some chart.